Featuring broad reach spanning 1,300,285 records, the Family Life - Expecting Parents targets contacts active in baby products and parenting. Whether you're running targeted marketing outreach or building awareness, this list lets you connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Expectant parents who are preparing for the changes a newborn will bring to their lives; shopping for things like infant apparel, diapers, baby furniture, and other essentials to ensure a smooth transition into parenthood.
| Category | Babies |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $135/M |
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