The CustomSelect New Families delivers a curated database of contacts in baby products and parenting, offering solid coverage with 850,000 available records. Consumers who have just become parents and are purchasing items to make sure their bundle of joy has everything he or she could possibly need. Use this list to power consumer acquisition programs and target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Consumers who have just become parents and are purchasing items to make sure their bundle of joy has everything he or she could possibly need.
| Category | Babies |
| Segment | Consumer |
| Universe Size | 800,000+ |
| Base CPM | $155/M |
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