The Direct Marketing Prospect List: Ready To Buy Used Vehicles is an expansive mailing list featuring homeowners in the automotive industry. Households that are up to nine times more likely to buy a used vehicle (car or truck) in the next six months. This list is built for consumer acquisition programs, enabling marketers to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Households that are up to nine times more likely to buy a used vehicle (car or truck) in the next six months.
| Category | Automotive |
| Segment | Consumer |
| Universe Size | 20,000,000+ |
| Base CPM | $90/M |
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